HerStory with Marissa Goldstein of Rafi Nova

Marissa Goldstein of Rafi Nova started her company to share her family’s adventurous spirit of travel.  I was introduced to Marissa through a friend and was instantly amazed by her story.  Marissa not only started her own company, but she has TWO sets of twins.  [insert mind-blowing emoji here].  She is so impressive as a mom and an entrepreneur.  I had the opportunity to interview Marissa about Rafi Nova and instantly found her personality and attitude infectious.  She has a wonderful ability to roll with the punches.

We’ve also had the opportunity to try her masks and they’ve become our go-tos!  It’s funny because we each love a different style of mask.  Matt’s favorite is the element mask, my favorite is the performance mask, Emmie’s favorite (and only mask she’ll keep on) are these everyday organic masks. Since she’s traveled so much in Asia, Marissa already knew what made a good mask going into the pandemic.  In fact, she quickly pivoted her travel business to fit the need.

marissa goldstein mom of 4 rafi nova


1. Tell me about life with 2 sets of twins

One word: Chaos.  It’s crazy and challenging but all that aside, it’s fun and there is always so much love and energy in our home.  There’s a lot of patience and coordination involved, but I can honestly say that there is never a dull moment!

2. When did you start your business? Tell me about Rafi & Twins on the Go x2!

My husband and I have been business partners for the past 6 years, where we ran a sourcing and manufacturing firm, Timroon, that helps US companies make products in Vietnam.  This has allowed us to live overseas in Southeast Asia for the past couple of years.  About a year and a half ago, we decided to launch our own brand, Rafi Nova, named after our two sets of twins.  Rafi Nova is a socially conscious lifestyle brand on a mission to outfit families with products and accessories designed for everyday adventures while empowering them to connect, have fun and do more good in the world.
We started our Instagram account, Twinsonthegox2, and our blog, to show parents that if we can get out and do fun things with our 4 kids under 5, they can as well.  Our account follows our daily adventures as an “on-the-go” family with 2 sets of twins.

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3. What’s your vision for Twins on the Go x2?   

Our vision is to share authentic, real, and funny content, inspiring parents to get out, connect and give back.
marissa goldstein rafi nova

4. What advice would you give to someone just starting their business?  

  • Make products or provide a service that solves problems and improve communities

  • Don’t focus on perfection  — just start.

  • Embrace and confront uncertainty

  • Take risks you can stomach, be reactive and be able to shift direction when necessary.

  • Stay humble — remember that nothing is ever as bad as it seems and nothing is ever as good as it seems.

For more information about Rafi Nova, be sure to check out their website and follow along on Instagram!

Meet Jen

I’ve always had a love affair with creation. Since I was a child, I handmade my gifts or combined toys to design something new. Fast forward twenty years, and I’m still making my gifts every holiday and designing new ways to do things.


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Where I Shop


In order to grow my small business, I earn revenue in a few different ways. I publish sponsored posts from time to time, which are always labeled. Sometimes I earn an affiliate commission on the sales of products or business resources I link to. I only feature items I genuinely love and want to share. Thank you for reading and supporting my small business!

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